As Easter is just days away, I just released a brand new FREE Special report on "5 Steps to Mastering Facebook Ads".
You can request the free report here and we'll email it to you.
Happy Easter!
bobfranquiz.com
Leadership, Church, and Your Daily Dose of Vitamins and Minerals...
Thursday, April 21, 2011
Thursday, April 14, 2011
The 3 Second Rule for Direct Mail
You pick up your mail and sort through it. How long do you give each piece of mail that you bring inside? I'll tell you: about 3 seconds.
If it doesn't catch your eye and say something that connects with you, it ends up in the round file.
We talk about these 3 seconds a lot at Calvary when we're getting ready to do a direct mail campaign. You've got 3 seconds to say something that keeps you out of the garbage can. Then you've got to say something that compels them to an action step (i.e. attending your service).
We tend to make decisions about design after looking at a direct mail piece for 10 minutes. I submit that you look at it for no more than 3 seconds because that's all the person who gets it is going to look for.
So look at it and see what stands out. If nothing grabs you, change the design.
Why? Because you only have 3 seconds.
For a resource that gives you the tools you need to get great direct mail results, check out "Direct Mail Secrets" by clicking here.
Tuesday, April 12, 2011
Why does Direct Mail Fail? (And How to Keep your from Failing)
One of the reasons churches get poor results in their direct mail is because they don't track their results.
Here's the truth: if you aren't tracking your results, you have no idea if your direct mail is working or not.
Butts in the seats is not the only way to see if your direct mail is working. While I would agree that someone attending your church is the end result we want, there are other factors involved.
1. Someone could get your direct mail and go to a confusing website and not attend
2. Someone could get your direct mail and see no website or other important piece of information
3. Someone could get your postcard, but because it gets there late your results are limited.
These are just a few reasons, but without a tracking system you'll never know what the problem is.
That's why you MUST have a tracking system for each direct mail piece you do.
For more info on Direct Mail, check out our resource, "Direct Mail Secrets" by clicking here.
Friday, April 08, 2011
Facebook: Clicks Versus Impressions
There's over 500 millions people on Facebook, so if you aren't using it as a tool to reach people, you're missing the boat. One question that regularly comes up is, "Should I pay per click or impression when buying Facebook ads?"
Here's the short answer: clicks. When you buy clicks rather than impressions, you get the impressions anyway because Facebook doesn't get paid unless people click. That means Facebook is going to put the ad up as much as possible so that you can get clicks.
The other reason clicks are better is because it allows you to track your results more effectively. You can't track the results of impressions. However, you can track clicks.
The bottom line is, clicks will give you the impressions and clicks will show you if your ad campaign is being effective or not.
For more on how to reach more people using Facebook, pick up our resource, "Digital Evangelism: Reach more people using Facebook" by clicking here.
P.S. Everything in the church-strategies.com store is 40% off in celebration of our 2 years anniversary sale. Just use the code 2years to receive the discount! (But the sale ends today at midnight, so don't delay!)
Tuesday, April 05, 2011
It was 2 Years ago Today...
We're celebrating 2 years of equipping Pastors and churches at church-strategies.com!
I'm blown away by all that God has done in these 2 years. We've coached over 150 Pastors and resourced nearly 3,000 churches in that time.
It has been my honor to serve so many leaders and share what we've learned at Calvary. I think I've learned more from all of you than you've learned from me.
To celebrate this momentous occasion, we're putting just about everything in our store on sale for 40% off! Just use the code 2years during checkout.
Here's a same of the resources that are on sale for 40% off this week:
The New Believer Follow Up System
Creating a Culture of Evangelism
The sale ends on Friday, so don't delay! Remember to use the code 2years when you checkout.
Happy Anniversary!
Thursday, March 24, 2011
Easter Follow Up Prep List
I am getting emails daily about direct mail for Easter, but I thought I'd have you start thinking about your post-Easter follow up plans.
Here's what you're going to need to keep those you reach:
1. A strategy for help New Believers take next steps - our resource on New Believer follow up has helped 100's of churches implement a plan and see new believers stick.
2. A book to help new believers take their first few steps - This little book that I wrote is being used by churches all over the country to help solidify new believers in the basics. You can pick up an ebook version here; a paperback copy here; or a case of copies here.
3. A resource for those who want to be baptized - I wrote a short book for those wanting to be baptized. It has become the best selling book I've ever written. Churches buy it by the case to give out to those who are going to be baptized. You can pick up an ebook version here; a paperback copy here; or a case of copies here.
4. A class for new believers to learn the basics of the faith - We developed a new believers class to help new believer build a solid foundation in their faith. You can download our class with teaching and student notes here.
There's plenty of talk about reaching out and I'm thrilled about it. But right now is the time to get ready for what happens the day after Easter.
Thursday, March 17, 2011
Tools to Help you Maximize Easter!
Just a quick update to let you know that all of our Evangelism and Outreach resources are 25% off! Use the code easter11 at checkout and the discount will apply.
This Easter, too many churches are going to spend way too much money for way too little results! That's why we're doing this sale: to put the resources in your hands to make this Easter your biggest yet!
Check out the sale on these resources!
Direct Mail Secrets (normally $89.95) only $67.46 with 25% off discount!
Digital Evangelism (Normally $69.95) only $52.35 with 25% off discount!
21st Century Outreach Strategies (Normally $69.95) only $52.35 with 25% off discount!
Creating a Culture of Evangelism (Normally $69.95) only $52.35 with 25% off discount!
How to Make Every Sunday Like Easter (Normally $69.95) only $52.35 with 25% off discount!
New Believer Follow Up System (Normally $69.95) only $52.35 with 25% off discount!
I'm praying for you to have an explosive Easter!
Remember, this coupon is good for this week only!
Wednesday, March 16, 2011
The Factors that Determine Direct Mail Success
Churches are a bit surprised when I tell that outreach is both art AND science. Yt I believe it's absolutely true. In working with 100's of churches over the last 3 years on outreach and evangelism strategies, some things work and others don't. But when a Pastor says something like "direct mail doesn't work in my area" and no data to back it up other than a mediocre attempt at direct mail, it's frustrating. Not only that, it hurts the church from using that media again to reach people.
As we approach Easter, I am getting emails daily from Pastors hoping to get great results from direct mail and other outreach media. So I thought I'd write 5 factors that determine direct mail success. Here they are:
#1 - The list you're mailing to - If you have a bad list, don't even bother mailing anything. You need a list of those most likely to respond to your message. I talk about that at length here.
#2 - The copy on the postcard - If you don't have a "call to action"; something you're asking people to do, your results will be limited. I talk about that at great length here.
#3 - The design of the postcard - Design is not the most important factor in the postcard, but a bad OR busy design will detract the postcard's ability to get your message read. The goal of great design is to get the message read. I talk about that at great length here.
#4 - The timing of when the postcard hits the mailbox - You can't control this completely. Lots of factors affect this (the timing of April 15th to Easter is one of them). My suggestion: work with a mail house and trust their judgment. But I talk about this here.
#5 - Learning from every mailing - If you don't track results, you're missing the boat. The only way to get better at direct mail is to track your results. I spend a great deal of time teaching you how to track results here.
By the way, all of our Evangelism and Easter resources are on sale for 25% off. Use the code easter11 at checkout and the coupon will apply. Here's the link.
Thursday, February 17, 2011
And then there was one...
I'm blown away by the incredible response to my new Explosive Outreach Tele-Coaching network that's starting on March 2nd!
In fact, I've only got 1 spot left!
What do you receive by joining this network?
- A monthly 2 hour tele-coaching experience (plus a recording of each session)
- Over $400 in church-strategies.com resources
- A helpful review of one of your church's outreach pieces to maximize effectiveness
- Insights from 12 other leaders who in this network with you
- FREE outreach pieces we've used at Calvary that have worked in big ways!
- Plus, you can have the staff member who oversees your outreach listen in and participate in the network at no charge!
- Plus much more!
Now is the time to get the training to make this Easter your biggest yet!
Plus, to make this a "no risk" decision on your end, I'm offering this guarantee: apply for the Explosive Outreach Coaching Network and if you're accepted, attend the first tele-coaching session. If you don't feel you've received enough helpful content to justify your investment, we'll refund you 100% of your investment.
But the time to act is now - there's only 1 spot left. (BTW - this isn't a ploy. I really only accept 12 Pastors for each network. I look for the Pastors whom I believe will implement the strategies that are taught).
The link to download the coaching application is below.
Wednesday, February 16, 2011
The 5 Reasons Most Church Outreach Doesn't Work
Today (February 16th @2PM EST) I'm teaching a free 45 minute tele-seminar called, "The Anatomy of ExplosiveOutreach!"
I'm going to be talking about practical strategies for making your outreach efforts more effective and I'd love for you to be part of it.
Here's what you can expect to learn from this 45-minute tele-seminar:
- The 1 thing you absolutely must do in your outreach/ marketing efforts
- The surefire way to make sure your outreach efforts work
- How to spend less on outreach/marketing and reach more
- How to have a clear strategy to reach people in your community
- How to avoid the classic mistakes most churches make
- Plus a lot more!
This tele-seminar is totally free if you pre-register.
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